Brief
Tappon is an online art store, provides customer easy access to incredible art images and top-notch craftsmanship.
I was part of the project of optimizing and building the hybrid app to give the user a better experience whether at home or on the go.
To comply with my non-disclosure agreement, I have omitted confidential information in this case study. All information in this case is my own and I will present what I did in a new redesign art store(Tappon).
Challeng
Increase user retention and conversion.
Faster the order time.
Increase Revenue
My role in the Project
User Research
Persona
User Journey
Ideation Workshop
Business Design
Content Strategy
User Flow
Wireframes
Prototypes
Test
Frontend
Backend
Result
In First 12 Months
New User growth rate : +100%
Revenue: +300%
Highlight
Design C-C model
From content to commerce
Promote culture and story before sell product, provide customize service based on culture and designer idea.
Discovery
Research result based on team survey data
Current user: millennials, x generation
Location: On the way or home
Equipment: Desktop, Pad, Smartphone
Shopping process:clients surfer all of our product catalog then place order by personal interesting or friends referral.
Popular Art store website example:
Pain
- Don't have enough knowledge in the art store, like the design, culture of product etc.
- Hard to find our product they wanted, like a cup , a t-shirt with a design they liked.
Develop
Ideation
Based on the pain of the user: Add detailed information for every product like culture, history, or idea of design. Provide customized service for customers, like translate customer words in special fonts then print on the cup, t-shirt, etc. Or print the design directly on a cup, t-shirt, etc.
Evaluate
Our team conducts several types of user tests to evaluate our solution, include online, internal, and external group tests. Finally, we received 71% positive feedback for our solution.
Design
