Brief
X supermarket is an online grocery store, provides online grocery order and delivery service for the customer in the city.
In 2017, they decided to optimize the website and invest in the mobile app; launching a mobile app to help customers to place an order on the go.
I was part of the project of optimizing and building the mobile app to give the user a better experience whether at home or on the go.
To comply with my non-disclosure agreement, I have omitted confidential information in this case study. All information in this case is my own and I will present what I did in a new redesign grocery store(vif go).
Challeng
Increase user retention and conversion.
Faster the order time.
Create an engaging platform
My role in the Project
User Research
Persona
User Journey
Ideation Workshop
Business Design
Content Strategy
User Flow
Wireframes
Prototypes
Frontend
Result
User registration-rate: +46%
Repeat purchase rate: +51%
Revenue: +120%
Highlight
Adopt the meal plan and recipe to replace traditional grocery shopping process.
Discovery
Research result based on team survey data
Current user: millennials, x generation
Location: On the way or home
Equipment: Desktop, Pad, Smartphone
Shopping process:clients order the product online then pick up in-store or delivery home, all the process like place order on E-catalog.
Popular grocery website example:
Pain
- Don't have enough knowledge in the grocery store, like the usage of ingredients, the cooking method for meat, and vegetables, etc.
- Waste a lot of time on choosing grocery from E-catalog.
Develop
Ideation
Based on the pain of user: simplify the shopping process, change the traditional shopping methods that select products from the catalog to select the meal plan or receipt, the relative grocery will be added to shopping cart automatic, it also can be adjusted by repeat product. The user can finish shopping tasks as fast as 6 clicks.
Evaluate
Our team conducts several types of user tests to evaluate our solution, include online, internal, and external group tests. Finally, we received 87% positive feedback for our solution.
Design
